A Video News Release (VNR) is a news story that is privately produced by a corporation or organization and distributed, usually by satellite, to TV newsrooms. Good VNRs, meaning good stories, well-produced, are widely used. Consumer-oriented medical stories are often very successful.

You can't find producers and crews with more experience producing TV news stories than we have. We'll help frame your story, shoot and write it, and support it all the way through distribution and reporting results.

B-roll dates back to early TV broadcasting as a term and is now used to mean the sequences of pictures for a television news story. Sometimes called a "courtesy tape," B-roll is handed out to TV people as part of an electronic press kit, providing them with the visuals for broadcast news stories.

B-roll boosts a story from print to TV. Our B-roll has shown up on 60 Minutes and thousands of other outlets. It's one of the most powerful low-cost products in the video tool kit.

PSA stands for Public Service Announcement and is a TV (or radio) commercial for a non-profit organization. They are given to TV stations which, if they're good, will run them for free. We've done a number. One of them is in its third edition now and has run every year for nine years.