No matter how technical or dry, video is a magical tool for communicating what you care about and what you're doing in the world.

We think the trick is to tell a human story and we've found those stories in new factories, real estate subdivisions, and pharmaceutical plants. We recruited a highway patrol officer to explain a car alarm that can't be hacked by thieves. We got the Canadian Air Force to loan us a plane to launch an expensive new software product.

Trade show videos have to work in noisy, over-stimulated environments. We build videos so they work visually, in environments where the audience can't hear.

The reason you want us to video tape your customer testimonials is that we know how to get convincing interviews. That's the ball game. That's what we understand from making hundreds of reality and news shows for TV. Our testimonials don't sound wooden, or staged, or uncomfortable. They are credible and convincing.

As we say, nobody here at DeVries Media is learning on the job.